At Play is a nonprofit community playspace and café in Rhinebeck, New York. Bazos Projects designed the visual brand identity, initial marketing materials and the interiors of the playspace and the café.

PHASE 1
BRANDING, CONCEPT DESIGN
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PHASE 2
BRANDING, DESIGN REFINEMENT
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PHASE 3
BRAND GUIDELINES
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PHASE 4
BRAND APPLICATIONS
Business + Marketing Materials, Merchandise, Digital, Website
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PHASE 5
SPACE PLANNING
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PHASE 6
PROCUREMENT

Working closely with the founder of At Play (Chessa Kenney), Lindsay designed three initial branding concepts. From there, we built on Chessa’s love of the visual nod to wooden blocks and the notion of everyone belongs here. The brand became a visual expression