Mitera Collection
Identity

Mitera Collection

Identity

 
MIT_Concept_1_1.png
MIT_Concept_1_2.png
MIT_Concept_1_3.png
MIT_Bag.png

Mitera makes simple, modern clothing and accessories for expecting and new mothers. The client wanted the identity to borrow cues from high fashion and honor modern mothers, staying away from the highly embellished  visual cues often attached to the category.

Collaboration with AdD