Hurley & Volk
Identity

Hurley & Volk

Identity

 
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Dr. Hurley and Dr. Volk, a young husband and wife team, envisioned a playful yet professional identity for their new orthodontic practice based outside of Chicago. The logomark and identity that were created borrow cues from orthodontics (bracketed forms, clean/white compositions), yet maintain a youthful character for Hurley and Volk’s young patients.