Global Digital Solutions
Global Digital Solutions is a suite of digital offerings positioned to enable marketing teams to quickly deliver branded web experiences. Commonly referred to as GDS, the organization needed an identity to help establish it as a smart, accessible service.
GDS has a number of products and services. In the design of the identity, it became clear that the organization needed a strong master brand that would support all of its offerings. The logomark was designed based on the organization's popular acronym. The supporting visuals are intended to feel iconic yet also dynamic to support GDS' emphasis on customization.