Bumble and bumble.
Bumble and bumble invested in the design and development of two custom hairbrushes, based on input from hairstylists and multiple rounds of prototype testing. The resulting high price point was met with a need to design packaging that communicated their unique benefits and value. The packaging design uses informational callouts and contrasting black and white to help clarify the differences between the brushes.
Collaboration with Bumble Art Department